You may only know Alex Ovechkin as the world’s greatest hockey player, the first in history to win the Hart Trophy (most valuable player), the Lester B. Pearson Award (outstanding player as voted by his peers), the Art Ross Trophy (most points) and the Maurice “Rocket” Richard Trophy (most goals) just last season. What you might not know is that he has also launched his own streetwear collection. Created by designer Roger Edwards in conjunction with Ovechkin and CCM, the collection is available at Pro Hockey Life and Kettler Capitals Iceplex Proshop.
From the press release: “The Collection, which includes short and long sleeved tees, fleece and assorted headwear, was designed to capture the passion and style of this year’s NHL top scorer. All garments will feature Ovechkin’s signature ‘8’ logo embedded in custom graphics, and will be finished with a CCM by Roger Edwards label. “I am very excited to be launching this line and I love it’s uniqueness and style”, said Alex Ovechkin. Roger Edwards adds, “Ovechkin’s distinctive style of play and dynamic personality really inspired me in designing this collection.”
Ovechkin introduced the collection in Montreal last June, as this video of the launch party shows, but the collection has grown since it’s inception, to include apparel such as jackets and accessories. I like the CCM Ovechkin zip front jacket:
Ovechkin continues his trendsetting ways, by offering a Limited Edition Great 8 Silver Chain and Pendant, similar to the gold version that Ovie always wears. But Alex has sweetened this deal, as a portion of the proceeds from the necklace sales will benefit Ovechkin’s Crazy 8’s program supporting underprivileged youth in the Washington DC and Moscow areas:
From Ovie’s Official Website: “Ovi’s Crazy Eights is a program Alex established in 2006 to give back to the Washington, D.C., community. Alex purchases eight tickets to every Capitals home game and donates them to Most Valuable Kids (MVK). MVK, in turn, distributes the tickets to needy children and soldiers in the Washington, D.C., area. The group sits in a special section at Verizon Center and Ovechkin regularly meets with them personally after the game. Alex continues to translate the same passion and energy he exhibits on the ice to his off-ice initiatives with his Ovi’s Crazy Eights program. Since it’s inception in 2006, Alex has also donated $30,000 through Ovi’s Crazy 8’s and the NHLPA’s Goals and Dreams Fund to ‘Right to Play’ and Russia’s Children’s Orphanages.”
If you are interested in getting involved with Ovi’s Crazy 8’s please send an email to firstname.lastname@example.org with ‘Ovi’s Crazy 8’s’ as the subject line.